All things global

Our soon-to-ship 2008 Agency Business Report will focus on how US-based firms are increasingly being asked to work on global assignments. A major agency CEO...

Our soon-to-ship 2008 Agency Business Report will focus on how US-based firms are increasingly being asked to work on global assignments. A major agency CEO recently told me that three of the last four pitches his agency made involved a significant global component. Whether or not the world is flat, it seems clients are looking for one agency to help them navigate different regions. This agency CEO also reported that a lot of pitches are coming from the healthcare industry.

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