Syngenta selects Interpublic agencies

GOLDEN VALLEY, MN: Syngenta Seeds has selected two agencies within the Interpublic Group –Weber Shandwick and Campbell Mithun–as its AOR for PR and advertising, respectively, for its corn and soybean business programs. The wins followed a competitive review. Weber Shandwick’s Minneapolis-St. Paul and Chicago offices and Campbell Mithun will work as an integrated team to develop branding and strategic communications programs for several of the company’s brands in North America.

GOLDEN VALLEY, MN: Syngenta Seeds has selected two agencies within the Interpublic Group –Weber Shandwick and Campbell Mithun–as its AOR for PR and advertising, respectively, for its corn and soybean business programs. The wins followed a competitive review. Weber Shandwick’s Minneapolis-St. Paul and Chicago offices and Campbell Mithun will work as an integrated team to develop branding and strategic communications programs for several of the company’s brands in North America.

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