PR drama for PR… Project Runway, that is

Will the lawsuit and controversy surrounding Project Runway's move from NBC's Bravo network to Lifetime affect the way fans look at the popular show?...

Will the lawsuit and controversy surrounding Project Runway's move from NBC's Bravo network to Lifetime affect the way fans look at the popular show? NBC Universal has sued The Weinstein Co. for alleged "deception" and "sham negotiations," after Harvey Weinstein announced a five-year contract between Project Runway and Lifetime, starting with the show's sixth season in November.

News outlets, such as New York Magazine, are providing their takes on why Weinstein decided to make the switch, including disagreements over sponsorships, guest judges, and, of course, money. Although the fans have gotten used to the product placement in the episodes, including the Bluefly.com accessories wall and the L'Oreal Paris Makeup room, will they really care what network airs the show?

"Clearly a move to Lifetime means that the show isn't concerned about wooing men (OK, straight men) to its fan base," wrote Entertainment Weekly blogger Mandi Bierly on the magazine's Popwatch blog. "So if it's women and gay men producers are after, Lifetime is the place to be. Lifetime doesn't have the cachet that Bravo has, but Klum and Gunn do bring their cred with them. I can't imagine they'd let production values suffer, so why wouldn't we keep watching?"

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