LOS ANGELES: C Student Entertainment has hired Bob Gold & Associates as AOR, and the agency will immediately work on a consumer and media awareness campaign for the launch of twice-a-day radio features starring gossip blogger Perez Hilton.
Gold began work on the campaign in late March, when C Student hired the agency for a deal worth about $100,000 annually, according to firm president Bob Gold. The effort will run through May.
Gold is targeting national entertainment publications, TV shows, and blogs, as well as radio and advertising trade publications. Hilton, whose real name is Mario Lavandeira, will appear on radio stations Hot 97 in New York, Power 106 in LA, and B-96 in Chicago to promote the three-minute-long features, which debut May 5.