SUNNYVALE, CA: Flickr, a photo-sharing site owned by Yahoo, has launched online videos to expand the brand's audience appeal.
The company, along with OutCast Communications and the Dowd agency, launched the new feature April 8 with blogger and media outreach said Terrell Karlsten, director of PR at Yahoo's community groups. Outreach efforts targeted media outlets such as TechCrunch, Reuters, the Associated Press, PC Magazine, and CNET. Flickr also announced the new feature on its blog with a posting and online video.
“We're really taking a more organic and grassroots approach,” Karlsten said. “We want to see how the community is reacting to it, how they are embracing it.”
Flickr developed the new feature after internal research found that consumers are increasingly capturing personal video but only 13% of people use available Web sites to share the clips. Members who subscribe to Flickr “Pro” can upload 90-second videos to the site that all users can view for free.
The site is positioning itself against other popular video sites – like YouTube – by branding itself as a place for family and friends to share videos, rather than a site for general entertainment or promotional content, Karlsten said.
“Flickr has a great brand and is very well known,” Karlsten said. “The challenge was distinguishing video on Flickr from other services and explaining the intent.”