Expresso taps Formula for cardio bike campaign

SAN DIEGO: Expresso Fitness hired Formula PR, also its AOR, for a campaign on its line of Web-enabled cardio bikes. Formula's San Diego office will manage the account. The PR campaign will work to increase brand recognition for consumers and industry professionals through trade show support, outreach to fitness industry experts, and consumer and trade media relations.

SAN DIEGO: Expresso Fitness hired Formula PR, also its AOR, for a campaign on its line of Web-enabled cardio bikes. Formula's San Diego office will manage the account. The PR campaign will work to increase brand recognition for consumers and industry professionals through trade show support, outreach to fitness industry experts, and consumer and trade media relations.

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