Vodka wars

Much furor has been raised about a recent Absolut ad, which shows Southwest US territory belonging to Mexico. Those wary of a "reconquista" have...

Much furor has been raised about a recent Absolut ad, which shows Southwest US territory belonging to Mexico. Those wary of a "reconquista" have reacted strongly to the ad, calling for a boycott of the Swedish vodka. But who to turn to? US-made SKYY vodka is making a play for those disgruntled drinkers, with a press release celebrating the Treaty of Guadalupe Hidalgo, the document that awarded that territory to the US.

From Absolut's blog:
This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.

Verdad. But surely a global company would have realized that the ad would find its way north? How successful will a boycott be? Hard to say, especially with those, like Portfolio's Jeff Bercovici, who advocate for a boycott-boycott ingestion of Absolut.

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