Avon's snags McDreamy

NEW YORK: Avon signed a partnership last month with actor Patrick Dempsey, known as Dr. McDreamy on ABC's Grey's Anatomy, to launch a signature men's fragrance in November. Dempsey's wife, Jillian, has served as the company's global creative color director since 2006. When asked about the PR campaign for the fragrance, an Avon representative told PRWeek that PR plans are in the works, and more information about the campaign will be available in about a month. Stay tuned.

NEW YORK: Avon signed a partnership last month with actor Patrick Dempsey, known as Dr. McDreamy on ABC's Grey's Anatomy, to launch a signature men's fragrance in November. Dempsey's wife, Jillian, has served as the company's global creative color director since 2006. When asked about the PR campaign for the fragrance, an Avon representative told PRWeek that PR plans are in the works, and more information about the campaign will be available in about a month. Stay tuned.

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