Electrolux picks WS, Kelly Ripa

NEW YORK: Electrolux hired Weber Shandwick Worldwide to promote its new North American-exclusive kitchen line as part of a comprehensive Web, print, and broadcast campaign. WS' integrated PR campaign for the Swedish appliance manufacturer, will focus on an online component to target “do-it-all” women, ages 35 to 54, who multi-task in varying professional and personal roles. The campaign will star Electrolux's new spokesperson, TV personality and mom, Kelly Ripa.

NEW YORK: Electrolux hired Weber Shandwick Worldwide to promote its new North American-exclusive kitchen line as part of a comprehensive Web, print, and broadcast campaign. WS' integrated PR campaign for the Swedish appliance manufacturer, will focus on an online component to target “do-it-all” women, ages 35 to 54, who multi-task in varying professional and personal roles. The campaign will star Electrolux's new spokesperson, TV personality and mom, Kelly Ripa.

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