Yankee Group selects WE as AOR

BOSTON: Yankee Group, a technology research and consulting firm, selected Waggener Edstrom as its AOR after an RFP was issued in January. Work on the account began in March. WE is handling media outreach, focusing on Yankee's "Anywhere Connectivity" vision, a message based on the increased savvy and communications capabilities available to consumers and organizations around the world. Media targets include top-tier outlets and those associated with the core sectors Yankee works with: telecommunications, entertainment and media, consumer electronics, and software and business services. The size of the account is undisclosed.

BOSTON: Yankee Group, a technology research and consulting firm, selected Waggener Edstrom as its AOR after an RFP was issued in January. Work on the account began in March. WE is handling media outreach, focusing on Yankee's "Anywhere Connectivity" vision, a message based on the increased savvy and communications capabilities available to consumers and organizations around the world. Media targets include top-tier outlets and those associated with the core sectors Yankee works with: telecommunications, entertainment and media, consumer electronics, and software and business services. The size of the account is undisclosed.

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