The PR efforts behind Pope Benedict XVI's papal visit and good-will campaign to the United States from April 15 to 29, are primarily being driven by PR professionals from the United States Conference of Catholic Bishops [USCCB], along with the Archdioceses of New York and Washington, when the pope divides his time between their respective regions.
The Pope's stated purpose for his trip to the
For the Washington Archdiocese, planning for the three-day onslaught of events, like the ticketed Mass at Nationals Park tomorrow, April 17, began early in November, with only 20% of several hundred media requests being approved, said Georgina Stark, a communications assistant for the Washington Archdiocese.
“In 1979, when Pope
John Paul came, there was a mass on the mall and thousands upon thousands showed
up. Obviously, in a post-9/11 world, mass at
Stark added, “We've been working night and day during the visit, but it's worth it be part of such a historic event.