B-M establishes South Asia network

NEW DELHI: Burson-Marsteller signed strategic alliances with firms in Pakistan, Bangladesh, Sri Lanka, and Nepal to create the Burson-Marsteller South Asia Network (BMSAN). Genesis Burson-Marsteller, a wholly-owned Burson company in India, will coordinate the network. The other members are Strategic Alliance in Sri Lanka; Mediators Pvt. Ltd. in Pakistan; Cogito Marketing Solutions Limited in Bangladesh; and Media Tech Associates in Nepal. The network will provide a full range of PR services.

NEW DELHI: Burson-Marsteller signed strategic alliances with firms in Pakistan, Bangladesh, Sri Lanka, and Nepal to create the Burson-Marsteller South Asia Network (BMSAN). Genesis Burson-Marsteller, a wholly-owned Burson company in India, will coordinate the network. The other members are Strategic Alliance in Sri Lanka; Mediators Pvt. Ltd. in Pakistan; Cogito Marketing Solutions Limited in Bangladesh; and Media Tech Associates in Nepal. The network will provide a full range of PR services.

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