No, the other kind of mobile...

I'm planning an upcoming market focus on mobile for the May 19 issue. Now, while I understand that mobile marketing hasn't taken off in the...

I'm planning an upcoming market focus on mobile for the May 19 issue. Now, while I understand that mobile marketing hasn't taken off in the US as it has in Europe and Asia, I didn't realize how true that was until I started researching to find PR campaigns that incorporate mobile. When I put a Profnet out asking for recent campaigns with a mobile components, 99% of the responses involved traveling exhibits. Seriously. And many firms are willing to discuss the work they do on behalf of mobile content providers, but have struggled to suggest actual campaigns that are using mobile tactics. So, if your firm is working on such campaigns, please feel free to email me at features@prweek.com.

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