WorldWinner invited four firms to pitch for the $180,000-a-year account, including Greenough and WS. Allison Rynak, WorldWinner VP of
corporate communications declined to name the other two agencies.
“[WS was] great with the traditional media relations, and we
were looking for more of an integrated marketing program,” she said.
Greenough has targeted trade publications, lifestyle and
consumer magazines and bloggers with media outreach. The agency will help to
launch a WorldWinner blog and viral videos later this year.
The campaign is targeting women ages 25 to 54, the main
participants of WorldWinner online games, such as Solitaire, Bejeweled 2,
Family Feud, and