J-school students go local, while PR undergrads look national

Does the great “What is news?” divide between journalists and PR/advertising professionals begin in the womb – or at least college?

Scott Baradell at...

Does the great “What is news?” divide between journalists and PR/advertising professionals begin in the womb – or at least college?

Scott Baradell at the Media Orchard blog asked University of North Texas journalism students last month to list their three favorite Web sites. The sites getting multiple votes were DallasNews.com, Yahoo, WFAA.com, Facebook, and CNN.com.

However, when Baradell asked the same question to advertising and PR students at Southern Methodist University, he received the following multiple responses: SMU.edu (for e-mail), Facebook, CNN.com, Perez Hilton, NewYorkTimes.com, Weather.com, and Google.

Not surprisingly, Facebook and CNN drew interest from both sides. Yet J-school students – at least in this class – are placing greater information-gathering emphasis on local news Web sites than their PR peers.

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