CKPR aims to become the thought-leader in integrated brand solutions. Last year was about ensuring that everything is in line with 360-degree integration.
"It's not about competing with advertising," says Curran. "It's finding ways to partner and deliver [a] brand solution."
Growth is accelerating. Q1 revenue looks to close up 10%. "We're bullish," Curran notes. "If a client is cutting back on advertising, we're seeing opportunity to talk about repackaging programs in PR. We can justify spend by putting a different light on the investment."
Headcount stood at 84, 17% turnover. New office directors hired were Deborah Radman (New York), Robert Merritt (Chicago), and John Mose (Milwaukee). Judith Klein joined as VP. Holly Langdon, Angela Rocha, Jennifer Ryan, and Tanya Marquez were promoted to VP.
Departures include Arthur Yann, who served as New York office director after CKPR acquired Nichol and Co.; and VPs Cathy Yingling and Jen Dobrjelecki.
Corporate and b-to-b grew across offices. Several consumer categories showed "robust growth." CKPR is an ICOM member, a network of predominately integrated agencies worldwide.
Its integrated, 360-degree approach means CKPR works across all practice areas. New media continues to be in greatest demand. Consumer work represents 54% of business; professional services, 19%; tech, 16%. Financial pro- ducts (5%), healthcare (3%), government/nonprofit (2%), and industrial (1%) account for the rest.
CKPR won more than 11 accounts, including Sealy, Colorlabs Cosmetics,
and Party City. Lost were HBO Video, Career Builder.com, and Brookstone.
MD Joel Curran reports that US revenue rose a surprising 2% to $16.3 million during a restructuring year. The bottom-line grew. Most growth was organic.
Principal: Joel Curran, MD
Ownership: Part of independently owned Cramer-Krasselt (C-K)
Offices: Four - Chicago (HQ), New York, Milwaukee, and Phoenix