Crafting stand-out Earth Day initiatives are more challenging, than in years past, from the first carbon-neutral MLB game at Safeco Field to Whole Food's decision, effective today, to no longer offer plastic bags,
“Eco-issues” of favorite newsstand names such as Billboard and environmental offshoots of mainstream brands such Mattel have become de rigeur, with savvy consumers questioning the substance of such practices in general, and by extension Earth Day, itself.
True, there are also many hippie throw-backs, that crop up on the radar, and off-center environmental media promotions, that show global warming's effect on everything, from beer prices to meat production, but if anything all these messages are committed to encouraging consumers to do something to help the environment.
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