Earth Day kicks off ever-green year

Earth Day will be celebrated by more than a billion people, some prompted by corporate campaigns backed by communications teams.

Earth Day will be celebrated by more than a billion people, some prompted by corporate campaigns backed by communications teams.

Crafting stand-out Earth Day initiatives are more challenging, than in years past, from the first carbon-neutral MLB game at Safeco Field to Whole Food's decision, effective today, to no longer offer plastic bags,

Only 47% of consumers trust the efficacy of green initiatives, according to a February study, and as more green marketing campaigns pile up, some experts question the "green gridlock."

Eco-issues” of favorite newsstand names such as Billboard and environmental offshoots of mainstream brands such Mattel have become de rigeur, with savvy consumers questioning the substance of such practices in general, and by extension Earth Day, itself.

True, there are also many hippie throw-backs, that crop up on the radar, and off-center environmental media promotions, that show global warming's effect on everything, from beer prices to meat production, but if anything all these messages are committed to encouraging consumers to do something to help the environment.

Also:

Torch Relay protests continued in Indonesia.

State Dept. didn't clear Carter's talks with Hamas.

The President appears on game show “Deal or No Deal.”

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in