In June 2007 PRWeek reported on The New York Islanders' plans to provide media credentials to a select number of sports bloggers. The sports' blogging community seemed to have mixed feelings about the plan at the time, and now The New York Times reports on continued tension between the sports community and bloggers.
“Tension over sports blogging is one of the strains between sports franchises, leagues and reporters to have emerged during the digital age,” The Times article states. “The dispute has grown lately between the press and organized sports over issues like how reporters cover teams, who owns the rights to photographs, audio and video that journalists gather at sports events, and whether someone who writes only blogs should be given access to the locker room. The explosion of new media, especially with regard to advertising income, has made competitors out of two traditional allies — news media and professional sports.”
Also just in:
PRWeek reported on the communications tactics employed by American Airlines during the five day period when more than 3,200 of its flights were cancelled. Despite direct engagement with passengers, the cancellations only added to the growing criticism of the airline industry. The US Transportation Department is demanding new regulations be set regarding how airlines compensate passengers in situations where they are stranded overnight.
PRWeek discussed a report from the National Toxicology Program, which suggested a possibly dangerous health risk that could result from using plastics containing bisphenol A(BPA). Due to concerns that have risen as a result of the report, Wal-Mart announced plans to phase out BPA products from its shelves while two manufacturers - Playtex Infant Care and Nalge Nunc - say they will change practices, too.
PRWeek's Nicole Zerillo previously wrote about McDonald's Olympic-themed alternate reality game, The Lost Ring, and The Chicago Tribune recently reported on a similar alternate reality game that is part of a multi-platform campaign to promote Warner Bros.' new movie The Dark Night set to hit theaters in July.