The AAP supports a federal lawsuit filed by Oxford University Press, Cambridge University Press, and Sage Publishing, alleging that GSU officials are enabling professors to provide students digital versions of the companies' copyrighted materials.
AAP hired Qorvis on a monthly basis, according to Matt Lauer, Qorvis MD. The account's budget is undisclosed.
Qorvis is focusing media relations efforts on clarifying complexities of the lawsuit, which Lauer said is the first to deal with this sort of situation.
"The real purpose [of Qorvis' work] is to clarify as much as we can of a complicated lawsuit," he said. "[Digital copyright law] is sometimes hard to comprehend in the concept of what is fair use and what is not fair use."
Lauer said he believes media coverage so far has been fair.
Judith Platt, AAP director of communications and public affairs for freedom to read and trade policy, would not comment on lawsuit-related PR efforts.
GSU could not be reached for comment by press time.