Community building, Web 2.0 style

A few weeks ago, CPP, the 50-year-old organizational development company best known for the Myers-Briggs Type Indicator (MBTI) personality test, introduced an interactive Web community,...

A few weeks ago, CPP, the 50-year-old organizational development company best known for the Myers-Briggs Type Indicator (MBTI) personality test, introduced an interactive Web community, CPP's ICON Success Program, that would allow independent consultants (ICONs) to have conversations with CPP, as well as one another. CPP realized that half of its domestic business came from this ICON community and, before launching the social network, the company conducted focus groups where they found that, when placed in the same space, these folks were eager to talk with one another.

"In terms of behavior, it was all we could do to keep things focused," said Mike Schur, marketing manager for the Success Program. "They wanted to share information among themselves."

I came across this article that talks about how employers are attending the Web 2.0 Expo in the hopes of learning a thing or three about how to use social media for the workplace since, whether they like it or not, it'll eventually make its way to their organizations. Page two of the story talks about the steps to take before launching a social network community. CPP is also using this as a branding opportunity and a chance to get out on the road to talk with people face-to-face. But importantly, they touched base with the potential community participants beforehand.

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