NEW YORK: Munchkin, the infant and toddler product company, hired Formula as its AOR. The agency previously worked for Bamboo, the pet division of Munchkin, and will be responsible for broadening Munchkin's brand awareness, launching a national and trade media campaign, and raising the profile of Munchkin executives within the field of family and parenting.
Munchkin picks Formula as AOR
NEW YORK: Munchkin, the infant and toddler product company, hired Formula as its AOR. The agency previously worked for Bamboo, the pet division of Munchkin, and will be responsible for broadening Munchkin's brand awareness, launching a national and trade media campaign, and raising the profile of Munchkin executives within the field of family and parenting.