Nokia and Spike Lee in New York

Although it took us a while to get in, several PRWeek staffers stopped by the Nokia Flagship store in New York last night to hear...

Although it took us a while to get in, several PRWeek staffers stopped by the Nokia Flagship store in New York last night to hear more about the partnership between the mobile phone supplier and renowned director Spike Lee. The presentation was in full swing when we arrived, but all we could do was watch from outside the glass doors, as they were filming Lee's presentation right in front of the door. We were in good company, however, as Lee's daughter was also stuck outside.

Once inside, the narrow, three-story Nokia store was packed with people enjoying cocktails and getting their pictures taken for the Nokia Productions Web site. We wandered upstairs to check out the high-end phones (with diamonds! And sapphires!), and watched the videos of Lee playing on the TV screen walls.

So, what exactly is this new partnership between Lee and Nokia? Lee was of no help, as he simply said the partnership was "Good!" when we directly asked him about it later in the evening. Basically, Nokia Productions and Lee plan to create a "social film" that will include clips from the public's mobile phone-produced content. The public can submit original content in video, text, music, or image form online through Aug. 21, and the public can vote the top 10 in each category. Lee will choose a winner from each of the four categories, and will combine them for a multimedia film to debut in the fall.

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