The Jeffrey Group: Agency Business Report 2008

The firm turns 15 in 2008. Ortega sees organic growth and new-business wins continuing. Ortega, who says he spends 90% or more of his time with clients, credits his firm's success to client service.

Outlook
The firm turns 15 in 2008. Ortega sees organic growth and new-business wins continuing. Ortega, who says he spends 90% or more of his time with clients, credits his firm's success to client service.

Finding talent is "doubly challenging" because of language and multicultural requirements, he adds. Investments have been made in internal training, experiential marketing, and full-service creative. "We see a convergence of capability for the future," Ortega says.

Staff

Headcount is up 48% to 65, with 14% turnover. Senior hires include Eduardo Chacon, MD, Mexico; and Alejandro Arango, tech practice director. Mike Valdes-Fauli was named head of the US Hispanic practice and is New York MD.

CEO Jeffrey Sharlach became associate professor of management communication at NYU's Stern School of Business. He now splits his time between Miami and New York.

Regional performance
New York City office is now the base for the US Hispanic practice. President Jorge Ortega reports a convergence of Latin America and US Hispanic markets.

Practice areas
Latin America, US Hispanic, creative and interactive, and experiential marketing, which was added last year. US Hispanic represents the most growth (doubling from 2006). Distribution is 66% Latin America, 33% US Hispanic (creative and experiential services support both).

Accounts
Wins include Abbott, Adidas, American Airlines, Jose Cuervo Tequila, Diageo, and University of Miami. Western Union grew significantly.

"More companies are hiring us to take an integrated approach with Latin American and US Hispanic markets," says Sharlach. British Airways was re-signed to take on American Airlines.

Financial performance

Global revenue rose 47% to $5,426,000. Top-line growth surpassed forecast by 50%, while the bottom line grew less due to investments in personnel and facilities.

Key facts
Principal: Jeffrey Sharlach, CEO (pictured); Jorge Ortega, president

Ownership:
Independent

Offices:
Five - Miami (HQ), New York, Sao Paulo, Buenos Aires, Mexico City

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