GolinHarris: Agency Business Report 2008

Golin won numerous awards during 2007, including PRWeek's Large Agency of the Year.

Golin won numerous awards during 2007, including PRWeek's Large Agency of the Year. It also obtained its highest employee-approval ratings in years in its employee survey. Golin partnered with a number of charitable organizations, including the Off the Street Club of Chicago and the Committee Encouraging Corporate Philanthropy of New York.

"The highlight of the year was that we celebrated our 50th year with McDonald's. There are very few [PR firms] that have a relationship as long as that, and [founder and chairman] Al Golin, who had worked on that account for 50 years, was honored several times by McDonald's," says president and CEO Fred Cook.


Golin did not disclose headcount, a percentage change in headcount, or staff turnover percentage.

It hired a number of senior members, including Deidre Campbell, SVP, corporate practice; David Catlett, EVP, healthcare practice; Laura Celesia, SVP, new business development; and Jennifer Dobrzelecki, VP, consumer practice. It also promoted from within. Kathy Cosgrove was promoted to MD for Atlanta, and Susan Puflea to EVP, Chicago. Bess Bezirgan, Trent Frager, Matt Henson, Edie Kissko, Patti Osha, and Traci Lynn Renner each became SVPs during 2007.

Five senior staffers left: Ziad Hasbani, MD for Dubai; Chitra Rajaram, MD for Southwest Asia; David Schneider, EVP for San Francisco; Rob Six, SVP in DC; and Tracy Weisman, EVP, consumer brands.
Regional performance

Golin has shown solid growth in the US and abroad, with offices in Chicago, London, and DC, and employee communications unit Insidedge, performing very well. The firm opened offices in Richmond, VA, and Jeddah, Saudi Arabia.

Practice areas
Primary areas are marketing and brand strategy, corporate communications, tech, healthcare, public affairs, and employee communication. Golin also has eight specialty practices addressing trends, including sustainability practice GeoImpact, which was launched in 2007. Insidedge saw considerable growth, as did the corporate, healthcare, and marketing practices.


New US wins include General Mills, Siemens AG, Tyson, the US Navy, and Yahoo. Golin also won numerous accounts in Asia and EMEA. Aon, Dow, Johnson Controls Corporate, Kraft Foods, MICAF, Unilever Magnum, and Yamaha - all 2007 wins - operate across three or more countries. Golin expanded relationships with Dow, Toyota, McDonald's, Texas Instruments, and Yamaha, but lost the Bristol-Myers Squibb global account. About 20% of clients are on retainer.

Financial performance
Golin did not disclose US and global revenues, percent change over 2006, or profit margin, but did say that both revenue and profit grew at double-digit levels over the previous year, and that 60% of growth was from new business and 40% was organic.

Key facts
Principal: Fred Cook, president and CEO

: Interpublic Group, as part of CMG

14 in North America; seven in Europe; two in the Middle East; nine in the Asia-Pacific region. A number of offices are partially owned.

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