In combining Euro Life with Magnet, Euro RSCG Worldwide focused on a model of authentic integration and became a more significant offer, says Lisa Sepulveda, CEO of Euro RSCG Worldwide. "We spent 18 months really getting to know our partners, what we offer, and how best to energize our offer."
The firm attributes tech losses to "the cyclical nature of the industry." "Consumer tech, [as opposed to] the hi-tech area, is where we'd continue to focus. That's where we're extremely strong," she says.
Headcount is 65, with 10% turnover. The net result of the structural changes is a staff reduction of 12%. Hires include Douglas Stroup, EVP; and Wendy Woods Williams, SVP, both healthcare. Promotions include Andrea Morgan, EVP, MD, consumer brands, North America. John Margaritis, chairman, and Steve Hoechster, EVP, tech, have departed the firm.
In June 2007, Euro RSCG closed one office in Corona, CA, and consolidated two practices. Euro RSCG Life PR has become a division of Euro RSCG Worldwide PR, North America.
Consumer brands and buzz marketing, healthcare and wellness, b-to-b comms, technology, multicultural comms, and corporate reputation management. Healthcare, consumer brands, and b-to-b showed the most growth; tech, the least.
Wins, all domestic, included Dos Equis, Harmony Pharmacy, Hyatt, KFC, Reckitt Benckiser, Schering-Plough (Coricidin, Miralax), and Sears. The agencies lost Optimum Lightpath, WPNI, and AIG.
The agency experienced top- and bottom-line growth, largely from healthcare.
Principal: Lisa Sepulveda, CEO, North America (pictured) and Donna Murphy, worldwide managing partner, Euro RSCG Life Worldwide
Subsidiary companies: Euro RSCG Life, division of Euro RSCG Worldwide
Offices: Two wholly owned in the US - New York, Pittsburgh. Offices in Latin America, EMEA, and Asia-Pacific