DKC: Agency Business Report 2008

DKC produced higher-than-expected growth, and has increased the number of clients with national business models.

Outlook
DKC produced higher-than-expected growth, and has increased the number of clients with national business models. Management is confident that the company's diversified client base will help it through an economic slowdown, says president Sean Cassidy.

"What we've been looking to do is increase the national footprint. We've been very deliberate in divesting ourselves in certain sectors where [businesses] were less profitable," he says.

"We have been very disciplined in project work," he continues. "We do it, don't get me wrong, but we take it and we charge a premium for it. For the most part, what we look for is six- to 12-month commitments."

Staff

DKC has a total headcount of 127 employees, an increase of 6% from FY 2006. The firm did not disclose the percentage of turnover, how many senior staff members departed, or other senior management changes.

DKC hired Krista Pilot, former director of community affairs at United Technologies, as SVP; Katie Hart, a former legislative aide in the office of New York Mayor Michael Bloomberg, as VP; and Michael Smith, former head of national PR for the WWE, as VP.

Practice areas
DKC has 10 practice areas: consumer products, corporate, corporate social responsibility, media, entertainment and fashion, government and nonprofits, healthcare, lifestyle, sports, and technology. The corporate social responsibility practice was launched in 2007.

Accounts
Key account wins include Sheraton, Hyatt, Penta Water, Hythiam, New Era Cap, and THQ. All DKC accounts are on retainer.

Financial performance
DKC's US and worldwide revenues grew 6%, totaling $21.7 million with a 25% profit margin, through top-line growth from new clients and expanded assignments from existing clients. The agency disclosed that half of its growth was organic, while the other half came from new business.

Key facts
Principals: Sean Cassidy, president (pictured); Dan Klores, chairman

Ownership:
Independent

Offices:
One, in New York

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