CJP Communications: Agency Business Report 2008

The firm saw huge growth in 2007 - 10% organic and 30% from new business.

Outlook
The firm saw huge growth in 2007 - 10% organic and 30% from new business.
"Our growth goals were never 40%," says managing partner Jennifer Prosek. "Today, 10% would be really successful."

Prosek attributes much of its success to employee programs that stress ability over age. Its Commission for Life program offers all staffers 5% commission every year for the life of the account simply for booking a first meeting. Overall, CJP is creating an "army of entrepreneurs" who are strong advocates and assets for the firm, which proved critical during last year's competition for talent.

"When someone is recruited here, they usually meet with me first," Prosek says. "It says that we care about people. If we can scale our culture, I want to continue to grow."

Staff
With a headcount of 43, the firm (which is transitioning from being known as Cubitt Jacobs & Prosek) reports 14% staff turnover in 2007. Brian Hickey, formerly of Walek & Associates, joined as MD; Brian Schaffer, formerly of Brainerd Communicators, was named VP, IR; and Mark Kollar was promoted to partner.

Regional performance
All three offices performed strongly.

Practice areas
Comprising 42% of accounts, financial is the key practice area out of 12 total. Others include consumer and campaigns and IR (both at 15%), b-to-b and professional services (both 5%), and new media and graphic and Web design (both 4%).

Accounts

Key account wins included World Gold Council (US/Europe), Franklin Templeton Investments, GE Corporate Lending, Genworth Financial, and Pitney Bowes. The firm also expanded its relationship with Spherion and saw business with Jeffries and First Reserve grow into Europe. Eighty percent of clients are on retainer.

Financial performance

US revenue was $8,105,032, up 40% over 2006.

Key facts

Principal: Jennifer Prosek, managing partner

Ownership:
Independent

Offices:
Two in the US, New York and Stratford, CT; one in London

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