Carmichael Lynch Spong: Agency Business Report 2008

CLS' headquarters moved to an eco-friendly building.

CLS' headquarters moved to an eco-friendly building. President Doug Spong said 2007 turned out to be "our best year." He expects "another record year."

After getting "serious" about tech, CLS established a client-relationship management program. Spong plans to expand healthcare and international work.


Headcount is 75, up 13% with "very little" turnover. Senior hires include Tracey Ellis, director of talent; Sarah McNeil, senior principal and b-to-b and technology groups chair; and Kelley Shoemaker, director of operations (a new position).

Carson Stanwood joined the agency as principal, chair of the environmental and sustainability group, when Carmichael Lynch Spong acquired his Jackson Hole-based company in January 2008. The acquisition added 11 staffers. Kelly Olson, chair of experiential marketing, was also hired.

Regional performance
The newest offices are in Jackson Hole, WY, and Boston. The Chicago office closed in August after Doug Dome, managing principal, left. Spong didn't notice any regional fluctuation.

Practice areas
Primary areas are brand marketing, corporate, and b-to-b. Home products business represents nearly half of fee revenue. New practice areas include b-to-b, social media, and the Living Well practice.

CLS won two-thirds of all new business opportunities. Key wins include Boehringer Ingelheim and Progressive Insurance. Rosetta Stone grew, and Standwood came with big brand names. A.G. Edwards was lost after a Wachovia acquisition. CLS also parted ways with Exclusive Resorts and Select Comfort.

Financial performance
Global revenue was less than $50 million, with top- and bottom-line growth. New and organic business accounted for 65% and 35%, respectively.

Key facts
Principal: Douglas Spong, president

Interpublic Group

Six - Minneapolis (HQ), New York, Boston, Denver, San Francisco, and Jackson Hole, WY

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