Capstrat: Agency Business Report 2008

CEO Ken Eudy says interactive communications is a large and growing component of the firm's work, with the company being particularly proud of the Internet work it did in partnership with CRT/ tanaka on behalf of the Council of Better Business Bureaus, which previously had more than 100 different Web sites with different branding and functionality.

Outlook
CEO Ken Eudy says interactive communications is a large and growing component of the firm's work, with the company being particularly proud of the Internet work it did in partnership with CRT/ tanaka on behalf of the Council of Better Business Bureaus, which previously had more than 100 different Web sites with different branding and functionality.

"We're hiring for interactive like crazy," Eudy reports.

The challenge in 2008, Eudy says, is to continue to develop into the firm of the future, which doesn't do just media relations, but helps clients navigate a more complex communications landscape. n

Staff

Staff now totals 85, up by 18 compared with 2006. Turnover was 18%. Senior hires in 2007 included account director Dan Moore, formerly with Arnold Worldwide and Henderson Advertising; account director Dana Yeganian, previously at Progress Energy; and senior strategic writer Jim Doughty, former Edelman editorial director. Karen Albritton was promoted from EVP to president.

Regional performance
A number of clients are based in North Carolina, but recent wins also include clients from Portland, OR; Baltimore; Philadelphia; and Atlanta.

Practice areas

Six: PR, marketing communications, public affairs, interactive communications, engagement marketing, and, beginning in 2007, employee marketing.

Accounts
Key account wins in 2007 included AllOne Health Group, American Institute of Certified Public Accountants, Google, Partnership for North Carolina's Future, Scandinavian Child, and the UNC School of Public Health. Project work ended for Mutual of America, Nelson Tenant, and Stewart Engineering.

Financial performance

Revenues totaled more than $12 million, up 38% compared with the year before. Capstrat recorded a profit margin of 24% and said it experienced both top-line and bottom-line growth. New clients generated both 20% of total revenue and 73% of the firm's net increase in revenue.

Key facts
Principal: Ken Eudy, CEO

Ownership:
Independent

Office:
One in Raleigh, NC

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