Brodeur Partners: Agency Business Report 2008

Last year the agency experienced increased demand for communications surrounding mergers and acquisitions, and executive transitions.

Outlook
Last year the agency experienced increased demand for communications surrounding mergers and acquisitions, and executive transitions.

"I think that reflected a lot of what was going on in the market," Coville says.

She predicts the demand for internal and corporate communications will continue to be a driving force in the agency in 2008. The firm also plans to make acquisitions to bolster its social media, Web development, mobility, and social entrepreneurship capabilities this year.

Staff
Though Brodeur declined to give its headcount and turnover, the agency hired three senior-level pros last year. Michael Woolf is now the director of media campaigns, David Shein is senior director, and Karen Reina is senior managing director.

The agency had no senior level departures. It is hiring account directors and SAEs across all practice areas, especially digital and social media experts.

Practice areas
In the US, the agency continues to operate under two general practice areas: b-to-b and consumer. In 2007, the agency added blogger relations and continued to build on mobility, digital communications, and sustainability service areas. The added emphasis on social and mobile media helped the consumer marketing practice to grow.

About 33% of clients are in the b-to-b space. The consumer practice represents one third of its accounts, and the remaining ones are split between healthcare and social marketing.

Accounts
Key account wins included Acacia Technologies Group, Dassault Systems, and OrthoNeutrogena. CEO Andrea Coville says the firm did not lose any key accounts in 2007.

Financial performance
Global 2007 revenue was between $100 million and $200 million. In the US, it was less than $50 million. All of the firm's US offices experienced growth in 2007, demonstrating both Brodeur's regional strengths and growing diversification.


Key facts
Principal: Andrea Coville, CEO

Ownership:
Omnicom Group

Subsidiary companies:
Beaupre & Co., RX Mosaic Health, InComm Brodeur (Korea), Brodeur India

Offices:
80 offices globally, including partners and affiliates

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