Bite Communications: Agency Business Report 2008

The agency secured a five-year contract with Sun Microsystems and expanded its relationship with AMD.

Outlook
The agency secured a five-year contract with Sun Microsystems and expanded its relationship with AMD. These wins have helped Bite strengthen its deep tech-sector focus. However, the firm fully intends to diversify its reputation in the coming year.

Bite is focused on new revenue streams through new offices and adding consumer, entertainment, and clean-technology clients, Armitage says.

Staff

The current headcount at Bite Communications in the US is 86 consultants, dropping from 94 in 2006. The agency had a turnover rate of 30% last year. Seven senior-level professionals departed, and the agency hired three senior personnel.

Structural changes
Bite expanded globally in 2007, opening offices in Hong Kong and Beijing. In February, the agency also opened an office in Los Angeles.

Practice areas
In 2007, Bite continued to focus on enterprise technologies in the b-to-b sector. But CEO Clive Armitage says consumer-facing products and services will be the main drivers in the tech market going forward.

The agency's New York and Los Angeles offices focus on the convergence of digital media and entertainment.

Though consumer was the biggest growth area for the agency in 2007, its practice distribution is 83% b-to-b clients, 9% consumer marketing, and 8% corporate communications.

Accounts
Bite won key accounts with PayPal and Visa. The agency lost Autonomy and Dolby. It holds about 50% of its client roster on retainer, a slight drop from 2007.

Financial performance
The agency's global profit margin rose slightly - by 0.6% - in 2007. Its US revenue totaled $15.96 million, a 0.5% increase from 2006. Total 2007 revenue was $27.44 million.

Key facts
Principal: Clive Armitage, CEO

Ownership
: Next Fifteen

Offices:
Eight wholly owned (four US, four globally)

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