Atomic Public Relations: Agency Business Report 2008

The firm passed the significant $5 million milestone in 2007, prompting Getsey to focus on ensuring it was prepared for more growth by hiring additional senior managers and honing its staff development process.

Outlook
The firm passed the significant $5 million milestone in 2007, prompting Getsey to focus on ensuring it was prepared for more growth by hiring additional senior managers and honing its staff development process. Atomic also won key new media clients last year, including Hotwire, BitTorrent, and imeem.

Atomic's roster of hip brands has earned it a reputation as an edgy firm that gets young consumers and is willing to take risks. The opening of Atomic's New York City office in 2008 marks the agency's plans to grow even stronger in the media and entertainment spaces.

"In practice, Atomic does well across the whole mix," says Getsey. "We will likely see a broad range of clients in both Los Angeles and New York, just like we have in the Bay Area and Silicon Valley. Developing our presence in New York and [LA is] a focus for 2008."

This year, the agency has already experienced growth of 50% compared to Q1 2007, Getsey adds.

Staff

Atomic employed 48 full-time staffers, up from 36 in 2006. The agency also has a relatively low turnover for the industry at 8%.

CEO Andy Getsey credits the agency's efforts to maintain a "high-engagement and low-politic environment" for its stable workforce. Last year the company added four senior level execs, but did not have any departures at that level.

Practice areas

Last year, the firm added new services in emerging media, digital video, and search engine optimization. The agency's strongest growth has been these new arenas. The slowest growth was in the traditional enterprise software sector.

Financial performance

The agency's revenue totaled $5.4 million for 2007, exceeding its goal of reaching $5 million this year.

Revenue figures also increased 24% from last year and Atomic's profit margin was more than 20%. Approximately 25% of its growth was organic, and 75% was new business wins.

Key Facts
Principal: Andy Getsey, cofounder and CEO

Ownership:
Independent

Offices:
Three wholly owned in the US - San Francisco, LA, and New York

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