Allison & Partners: Agency Business Report 2008

Since its 2001 launch, diversification has been a primary focus for the agency.

Outlook
Since its 2001 launch, diversification has been a primary focus for the agency. "We built from a regional standpoint and diversity, and we saw the payoff for that in 2007," says president and CEO Scott Allison. "Our senior hires were all new positions. [We're filling in] the next layer of management below the founding partners."

Practice groups will continue to be defined, and training programs are being enhanced. "Allison U," which provides training across all levels, was rolled out last year. Allison is optimistic about the future, adding that the economy hasn't impacted business thus far.

Staff

Headcount is 106, up from 85 in 2006, with no turnover. Senior hires include VP media relations Matt Harris (formerly of Ketchum); VP, client services, New York Anne Colaiacovo (formerly of Lime PR); GM, San Francisco Phil Carpenter; and GM, LA Dawn Wilcox.

Regional performance

The Phoenix office opened in January 2007 after the acquisition of agency Launch. The Orange County office was shut and absorbed into the San Diego and LA offices. Seattle and Chicago outposts are being considered.

Practice areas

Areas include consumer (45%), technology (30%), professional services (15%), and social impact (10%), which represent a consolidation of cause marketing and environmental work.

Accounts
Key wins include Progressive Insurance (AOR), Boost Mobile, Hard Rock Hotel Las Vegas (AOR), Affinity Publishing, CNET, Gordon Biersch Brewery (AOR), and Cheap Flights (AOR). No accounts were lost. Long-time client Best Western provided "significant growth," and work for Boost Mobile has already expanded.

Financial performance
US revenue rose 22.7% to $11.5 million, with both top- and bottom-line growth. Yearly budget projections were exceed by about 11%.

Key Facts
Principal: Scott Allison, president and CEO

Ownership:
Independent

Offices
: Six in the US - San Francisco (HQ), New York, Los Angeles, Phoenix, San Diego, and Washington, DC

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