5W Public Relations: Agency Business Report 2008

5W boasts high employee-retention rates.

Outlook
5W boasts high employee-retention rates. President and CEO Ronn Torossian made PRWeek's 2007 40 Under 40 list. The firm was included on Inc.'s 500 list, and was profiled in Business Week, Gotham, and the New York Post.

"We need to adapt in terms of working with bigger RFPs and need to grow into more of an AOR for larger brands," he says. "I expect that we will continue to grow, and as a five-year-old agency, we need to continue to mature."

Staff
The firm added 25 staffers. Headcount is now 85. 5W reported 6% turnover. Senior hires included VP Clint Cantwell. No senior departures were reported.

Practice areas

Eight: Corporate communications, consumer goods, technology, lifestyle and entertainment, public affairs, crisis communications, healthcare, and nonprofit. Consumer goods, corporate
communications, and technology have shown the most growth; entertainment, the least.

Corporate communications and consumer goods each accounts for a quarter of 5W's business. Tech brings in 22.5%; lifestyle and entertainment, 10%; public affairs, healthcare, and crisis
communications, 5%; and nonprofits, 2.5%.

5W has a diverse portfolio, including Evian Natural Spring Water, IHOP, Anheuser-Busch, NICE Systems, Phillips-Van Heusen, Urban Retail Properties, Lifestyles, The Ice Rink at Rockefeller Center, Loews Regency, Vail Resorts, Weatherproof Garment, stars Snoop Dogg and Ice Cube, The Pritikin Longevity Center and Spa, and Philipe Chow.

Accounts

Key wins included Phillips-Van Heusen, Spinvox, Ahava, and United Retail Properties. The firm is also doing more global outreach with NICE Systems.

Financial performance

5W disclosed a global revenue of $11.5 million, a 23% increase in global revenue, and a 33% global profit margin, all representative of its US business. While 60% of the company's growth was organic, 40% came from new business.

Key facts
Principal: Ronn Torossian, president and CEO

Ownership:
Independent

Offices:
Two - New York and LA

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