Paine celebrated its 22nd year in business in 2007. The agency considers itself a "hybrid firm with PR plus," according to CEO Daryl McCullough, as it provides traditional PR work, as well as new strategies such as social media, experiential, and peer-to-peer programming.
"We're doing a lot of online influencer outreach to blogging communities, webmasters, consumers, and NGO-type enthusiasts, targeting the whole area that's opened up for the PR professional," says McCullough. "In the future, we will continue to innovate around this concept of delivering branded influencer communications in a convergent way, meaning surrounding the target holistically with multiple strategies working together."
Headcount rose by four to hit 62. Senior hires included Corey Langworthy, director of automotive practice. Brad Buyce was promoted from managing director to managing partner/GM New York. There were no senior departures.
The Irvine office increased revenue by about 13.5% in 2007, while the LA office remained constant. New York had a drop of about 10%. There were neither mergers nor acquisitions in 2007.
Paine's largest practice area is consumer marketing, with a strong focus on b-to-b strategy across categories, such as healthcare and technology. Though no areas have been phased out, the firm is doing significantly less work in financial, while adding social media and online influencer communications practices in 2007.
The biggest win was Sony's home products, digital imaging, and audio divisions, for which Paine is providing corporate support. Other wins were Black & Decker, California Volunteers, Comcast, IAMs, General Mills, and Pro Quo. The agency lost its Hoover account due to a sale and restructuring of the company.
Total revenue hit $11,424,420, a 4.56% increase over 2006.
Principal: Daryl McCullough, CEO
Ownership: Cossette Communications Group
Offices: Three in the US - Irving, CA; Los Angeles, New York