Kaplow: Agency Business Report 2008

With continued focus on organic growth, Kaplow saw clients more fully integrate the agency into their marketing functions, says Liz Kaplow, founder and CEO. "We can see that CMOs across our client base are really recognizing the value of our PR programs," she says.

Outlook
With continued focus on organic growth, Kaplow saw clients more fully integrate the agency into their marketing functions, says Liz Kaplow, founder and CEO. "We can see that CMOs across our client base are really recognizing the value of our PR programs," she says.

The addition of the K:Drive practice enables the agency to take its existing programs beyond the edge of traditional media. "We're extending the influencer and relationship-building activity - that Kaplow is so proud of - into the new media world," says Kaplow.

The Blue Planet Run campaign, another source of pride, enabled the agency to spread a message about clean and safe drinking water and prove itself on a global scale. "We've ... proven that there's nothing our agency can't do," says Kaplow.

Staff
Rose by 9%, up to 60 from 55 in 2006. Jenia Molnar, VP with the beauty and wellness group, joined Kaplow from Giorgio Armani Cosmetics and Parfums, where she was director of PR. Promotions included Leah Schmerl to SVP, Internet and e-commerce, and Danielle Arceneaux to SVP, retail, food, and wine.

Practice areas
Kaplow experienced diversified growth across all practice areas, with the addition of a luxury practice and K:Drive, a service group focusing on new media. Practices are now Internet and e-commerce; technology and corporate comms; youth; beauty and wellness; retail, food and wine; and luxury.

Accounts
New wins included Thumbplay, Burlington Coat Factory, Blue Planet Run Foundation, CondŽ Nast, CVS Pharmacy Reinventing Beauty, TX Watches, and Camp Bow Wow, a franchise dog boarding business. Kaplow saw domestic expansion of programs within the beauty and wellness practice. Lawyers.com was the only loss.

Financial performance
This is Kaplow's 16th year for double-digit growth, evenly distributed between existing and new business. Global (including US) revenue grew 23% to $10.35 million, with a 26% profit margin.

Key facts
Principal:
Liz Kaplow, CEO
Ownership: Kaplow Communications
Offices: One - New York

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