Agency Business Report: Additional questionnaires

The following are questionnaires submitted by agencies not profiled in the Agency Business Report, including Eastwick Communications, French/West/Vaughan, Lewis PR, Padilla Speer Beardsley, Racepoint Group, Stanton Communications, The Rogers Group, and Topaz Partners.

The following are questionnaires submitted by agencies not profiled in the Agency Business Report, including Eastwick Communications, French/West/Vaughan, Lewis PR, Padilla Speer Beardsley, Racepoint Group, Stanton Communications, The Rogers Group, and Topaz Partners.

Eastwick Communications


Structure

Name of parent division/company (enter both where applicable)
N/A

Name of subsidiary companies
N/A

Has your ownership status changed in the past year? If yes, please explain
No

Name of global CEO and US CEO (or most senior equivalent) Co-founders and Principals: Barbara Bates & Elaine Cummings

Name of person, if any, the most senior person named above reports to N/A

What is your current headcount?
33

How has your headcount changed since FY 2006?
Stayed the same

What was the percentage of staff turnover in 2007?
12%

Did you make any senior hires in 2007 (VP and higher)? Please state name, title (and unique responsibilities, if applicable), and previous company
Lisa Hempel, President, previous company Spark PR

What senior staff have departed the firm? Please state name and previous title
Kim Amsbaugh, Vice President
Susan Radd, Vice President

Please list any other senior management changes, including restructures and significant, senior-level promotions
N/A

Have you made any acquisitions in the past year, or merged with another agency?
No

How many wholly owned offices do you have globally? Please list with agency names and cities under the following headings. Add majority-owned offices in parentheses.

  • North America: Eastwick Communications, Inc. with 2 offices, one in Mountain View, CA and one in San Francisco, CA
  • Latin America: N/A
  • Europe: N/A
  • Africa: N/A
  • Middle East: N/A
  • Asia Pacific: N/A

What offices, US and globally, opened in 2007 or early 2008? (State when)
We moved to Mountain View, CA in July 2007, from Redwood City, CA

What offices, US and globally, closed in 2007 or early 2008? (State when)
None.

Which regions, US and globally, are growing, and why?
Silicon Valley continues to be our stronghold but we are seeing pockets of activity in other key areas, including Chicago, Denver, and the Pacific Northwest.

Which regions, US and globally, are shrinking, and why?
None

Practice Areas

How many practice areas do you have? Please list. Consumer/consumer tech, enterprise, SMB, telecom & manufacturing
Social media is now a part of all practice areas

Which ones are new?
None

Of those, which ones are part of the core strategy of the agency?
All

Which practice areas have been phased out in the past year?
None

What practice areas showed the most growth? Please elucidate.
Consumer/consumer tech

Which practice areas showed the least growth? Please elucidate.
Enterprise – Business Objects was our key account loss during the year.

What is the distribution of accounts across practice areas?
Consumer 7

SMB 5

Telecom 5

Mfg 3

Enterprise 16

Accounts

What key account wins did you have in 2007? If based outside the US, or are global, please state regions.
ShoreTel/US, Chordiant/US, Ustream.tv/US, Cake Financial/US, TradeBeam/US

Of your 2007 wins, how many were across three or more countries?
None

What key accounts did you lose in 2007? If based outside the US, or are global, please state regions.
Business Objects

Did you expand any existing accounts into new domestic or international markets or sectors? Please elucidate.
Yes, we expanded the Fujitsu account within North America, and expanded the Seagate account into the consumer sector.

What proportion of your clients are on a retainer?
88% are on retainer with additional funds for projects and 12% are primarily project-based

Has this changed over the past year?
No

Performance

What was your 2007 global (including US) revenue? (Figure should match the figure entered into the separate Rankings Form, if submitting.)
$7,101,930

What was the % change over 2007 global revenue
4%

What was your 2007 US revenue? (Figure should match the figure entered into the separate Rankings Form, if submitting.)
$7,101,930

What was the % change over 2007 US revenue
4%

Did you experience top-line or bottom-line growth in the past year, or both? Please elucidate.
Both

How much of your growth was organic, and how much was due to new business won? About 50% growth was organic and 50% due to new business

How did your performance, in terms of revenue and growth, meet expectations you had for the year?
Our plans were more modest this year because we knew we had to account for replacing Business Objects revenue and we had some planned infrastructure investments. What we didn't anticipate was the increased amount of business lost to mergers and acquisitions.

Please briefly outline any initiatives undertaken in 2007 that add to your agency's story, such as staff development/training, fundraising/charitable initiatives, community programs, business partnerships, etc.
We revamped our corporate blog and launched key social media initiatives, including the social media newsroom.

We expanded our community involvement, working with Comunidad and Next Door Solutions.

We expanded course offerings for Eastwick University, the agency's training and professional development program. Also, we kicked off “Eastwick: The People” initiative to increase the involvement of the entire staff within all facets of our business.

We also expanded our internship program, adding more interns on a year-round basis.

French/West/Vaughan

Structure

Name of parent division/company (enter both where applicable)
n/a

Name of subsidiary companies
n/a

Has your ownership status changed in the past year? If yes, please explain
n/a

Name of global CEO and US CEO (or most senior equivalent)
Rick French, president & CEO

Name of person, if any, the most senior person named above reports to
n/a

What is your current headcount?
85

How has your headcount changed since FY 2006?
+2

What was the percentage of staff turnover in 2007?
2%

Did you make any senior hires in 2007 (VP and higher)? Please state name, title (and unique responsibilities, if applicable), and previous company
Adam Cohen, founder of Distill, joined as creative director.

What senior staff have departed the firm? Please state name and previous title
n/a

Please list any other senior management changes, including restructures and significant, senior-level promotions
n/a

Have you made any acquisitions in the past year, or merged with another agency?
Acquired ad-agency Distill

 

How many wholly owned offices do you have globally? Please list with agency names and cities under the following headings. Add majority-owned offices in parentheses.
North America (3) – Raleigh, NYC, Tampa

 

How many partly owned offices or affiliates do you operate globally? Please list agency names and cities under the following headings.
North America (2) – Wisse, Hollman & Co (Raleigh) & Regan Williams Licensing Group (Lexington, NC)

Practice Areas
How many practice areas do you have? Please list.

(4) Consumer Marketing, Healthcare, Business-to-Business, and public sector.

What practice areas showed the most growth? Please elucidate.
Our e-Merging Media and Social marketing Practices continue to show explosive growth.

Accounts

What key account wins did you have in 2007? If based outside the US, or are global, please state regions.
WaterPartners International, TV Guide-Gemstar, Caroma, Kalamazoo Outdoor Grills

Of your 2007 wins, how many were across three or more countries?
6

What key accounts did you lose in 2007? If based outside the US, or are global, please state regions.
N/A - FWV had almost no client turnover in ‘07

What proportion of your clients are on a retainer?
95%

Has this changed over the past year?
No

 

Performance

 

What was your 2007 global (including US) revenue? (Figure should match the figure entered into the separate Rankings Form, if submitting.)
13,170,228

What was the % change over 2006 global revenue 9% increase?

What was your global profit margin in 2007?
18%

What was your 2007 US revenue? (Figure should match the figure entered into the separate Rankings Form, if submitting.)
Same as global

What was the % change over 2006 US revenue?
Same as global

What was your US profit margin in 2007?
Same as global

Did you experience top-line or bottom-line growth in the past year, or both? Please elucidate.
Both. We have made a concerted effort to increase net profits over the past few years.

How much of your growth was organic, and how much was due to new business won?
It was really a combination of both.

 

How did your performance, in terms of revenue and growth, meet expectations you had for the year? Please answer this even if you have not submitted revenue figures, including any information that characterizes your 2007 performance.
We exceeded revenue and net income expectations.

Lewis PR

Structure

Name of parent division/company (enter both where applicable)
LEWIS Communications (Holdings) Ltd

Name of subsidiary companies
None

Has your ownership status changed in the past year? If yes, please explain
No

Name of global CEO and US CEO (or most senior equivalent)
Global CEO – Chris Lewis
Senior Vice President – Morgan McLintic

Name of person, if any, the most senior person named above reports to
N/A

What is your current headcount?
52

How has your headcount changed since FY 2006?
Net increase of 9. There were 43 staff as of 12/31/2006, and 52 as of 12/31/2007

Did you make any senior hires in 2007 (VP and higher)? Please state name, title (and unique responsibilities, if applicable), and previous company
No

Please list any other senior management changes, including restructures and significant, senior-level promotions
Louise Tipton, promoted from account director to associate director
Michelle Homes, promoted from account director to associate director

Have you made any acquisitions in the past year, or merged with another agency?
No

How many wholly owned offices do you have globally? Please list with agency names and cities under the following headings. Add majority-owned offices in parentheses.
North America:

  • LEWIS Boston
  • LEWIS Los Angeles
  • LEWIS New York
  • LEWIS San Diego
  • LEWIS San Francisco
  • LEWIS San Jose
  • LEWIS Seattle
  • LEWIS Washington DC

Latin America:

None

Europe:

  • LEWIS Barcelona
  • LEWIS Brussels
  • LEWIS Budapest
  • LEWIS Copenhagen
  • LEWIS Düsseldorf
  • LEWIS Eindhoven
  • LEWIS Frankfurt
  • LEWIS London
  • LEWIS Madrid
  • LEWIS Manchester
  • LEWIS Milan
  • LEWIS Munich
  • LEWIS Oslo
  • LEWIS Paris
  • LEWIS Prague
  • LEWIS Stockholm

Africa:

None

Middle East:

None

Asia Pacific:

  • LEWIS Bangalore
  • LEWIS Delhi
  • LEWIS Hong Kong
  • LEWIS Mumbai
  • LEWIS Shanghai
  • LEWIS Singapore
  • LEWIS Sydney

How many partly owned offices or affiliates do you operate globally? Please list agency names and cities under the following headings?
None

What offices, US and globally, opened in 2007 or early 2008? (State when)
US: San Jose and Seattle,(Summer 2007)
Europe: Barcelona, Brussels, Frankfurt, Oslo (Spring 2007), Budapest, Prague (Winter 2007)
Asia: Bangalore, Delhi (Summer 2007)

What offices, US and globally, closed in 2007 or early 2008? (State when)
None

Which regions, US and globally, are growing, and why?
All regions are growing at a steady rate. This is due to three key factors: Low client churn rates, organic growth of existing accounts and successful business development efforts. Mainland Europe is the fastest-growing market for LEWIS at present.

Which regions, US and globally, are shrinking, and why?
See previous answer.

Practice Areas

How many practice areas do you have? Please list.
In the US, LEWIS focuses 100% on technology and telecom.

Which ones are new?
n/a

 

Of those, which ones are part of the core strategy of the agency?
n/a

 

Which practice areas have been phased out in the past year?
None

 

What practice areas showed the most growth? Please elucidate.
LEWIS isn't divided into practice areas. However, LEWIS has seen significant growth in digital entertainment and next-generation online services such as eventful, Photobucket, EVE Online, Emotiv Systems.

 

Which practice areas showed the least growth? Please elucidate.
n/a

 

What is the distribution of accounts across practice areas?
n/a

Accounts

What key account wins did you have in 2007? If based outside the US, or are global, please state regions.
US: F-Secure, Photobucket, eventful.com. ITN Source
Overseas: SEGA, Pret a Manger (Europe), Research in Motion (developer of Blackberry) (Asia)

 

Of your 2007 wins, how many were across three or more countries?
One (EMB)

 

What key accounts did you lose in 2007? If based outside the US, or are global, please state regions.
While we did experience some client churn, LEWIS didn't lose any major accounts (accounting for 10% or more of an individual market's revenue) in 2007, either in the US or overseas

 

Did you expand any existing accounts into new domestic or international markets or sectors? Please elucidate.
Both of LEWIS' two largest domestic clients expanded their geographical remit in 2007. The Second Life campaign expanded into Western Europe and Asia, and the Progress Software campaign expanded into Western Europe. These two clients are now among the agency's largest.

 

What proportion of your clients are on a retainer?
Currently about 90% of clients and 95% of revenues are retained in the US

 

Has this changed over the past year?
There has been a slight increase in the amount of projects over the past year (from 5%-10%. However in terms of revenues, the amount has stayed broadly the same as 2006 (~5%)

Performance

What was your 2007 global (including US) revenue? (Figure should match the figure entered into the separate Rankings Form, if submitting.)
$30,000,000 USD

What was the % change over 2006 global revenue?
Approx 20% increase

What was your global profit margin in 2007?
Not yet available

What was your 2007 US revenue? (Figure should match the figure entered into the separate Rankings Form, if submitting.)
$6,000,000

What was the % change over 2007 US revenue (should this be 2006?)
approx 25%

What was your US profit margin in 2007?
Not yet available

Did you experience top-line or bottom-line growth in the past year, or both? Please elucidate.
LEWIS experienced both top- and bottom-line growth in 2007.

 

How much of your growth was organic, and how much was due to new business won?
In the US, organic growth of existing clients accounted for approximately 20% of additional revenues, with the remaining 80% being accounted for by new business wins.

 

How did your performance, in terms of revenue and growth, meet expectations you had for the year? Please answer this even if you have not submitted revenue figures, including any information that characterizes your 2007 performance.
2007 was a strong year for LEWIS both across the US and also globally. In terms of agency growth, we exceeded our expectations, with the opening of 10 new offices (see answer below for locations).

In terms of revenue growth, the agency met targets in almost all markets. Aggressive revenue growth targets were set across the US, Europe and Asia, and the vast majority of countries either hit or exceeded those goals.

 

Please briefly outline any initiatives undertaken in 2007 that add to your agency's story, such as staff development/training, fundraising/charitable initiatives, community programs, business partnerships, etc.

2007 saw the first phase of LEWIS' “Six Continents” plan, to launch 21 offices over two years, to bring its global network to 42. Over the course of the year, the agency opened offices in Bangalore, Barcelona, Brussels, Budapest, Frankfurt, Delhi, Oslo, Prague, San Jose, and Seattle

 

In April 2007, The LEDA (LEWIS Employee Development Academy) training program successfully launched in Munich. This is a six-month program especially designed for trainees from developing markets to learn about all aspects of PR and agency business. LEWIS is now working on launching LEDAs in other regions, starting with Manchester, to fast track graduates.

Padilla Speer Beardsley Inc.

Structure

Name of parent division/company (enter both where applicable)
N/A

Name of subsidiary companies
N/A

Has your ownership status changed in the past year?
No

Name of global CEO and US CEO
Lynn Casey, chair & CEO

What is your current headcount?
109 as of 12/31/07

How has your headcount changed since FY 2006?
Up from 104 as of 12/31/06

What was the percentage of staff turnover in 2007?
23 %

Did you make any senior hires in 2007 (VP and higher)? Please state name, title (and unique responsibilities, if applicable), and previous company
We were pleased to add Maria Gordon Shydlo as a VP in our New York office. Formerly responsible for all communications at Oxford Health Plans (now UnitedHealthcare) for four northeastern states including New York, she adds 20 years of healthcare and consumer products experience to our New York team.

What senior staff have departed the firm? Please state name and previous title
None

Please list any other senior management changes, including restructures and significant, senior-level promotions
n/a

Have you made any acquisitions in the past year, or merged with another agency?
No

How many wholly owned offices do you have globally? Please list with agency names and cities under the following headings. Add majority-owned offices in parentheses.
We chose to go the global network route vs. owning more offices or being acquired ourselves.

North America: Headquarters in Minneapolis, MN, with 95 employees, and office in New York City, with 14 employees at 12/31/07.

How many partly owned offices or affiliates do you operate globally? Please list agency names and cities under the following headings.
N/A

What offices, US and globally, opened in 2007 or early 2008?
None

What offices, US and globally, closed in 2007 or early 2008?
None

Which regions, US and globally, are growing, and why?
N/A

Which regions, US and globally, are shrinking, and why?
N/A

Practice Areas

How many practice areas do you have? Please list.
A total of 11: Six industry practices, primarily focused on marketing/brand-building: Agribusiness, Consumer Products (focused on food/beverage and home products), Healthcare/Medical Technology, Information Technology, Manufacturing, Professional Services; two functional practices, Corporate/Investor Relations and Crisis/Critical Issues; three specialized service practices: Research (public opinion and market research), Creative Services (graphic design/interactive design, development and production/print production) and Media Relations.

Which ones are new?
None

Of those, which ones are part of the core strategy of the agency?
All are core

Which practice areas have been phased out in the past year?
None

What practice areas showed the most growth? Please elucidate.
Nearly every practice area in our multiple-specialty firm was up over 2006 through a combination of current-client expansion and the addition of new clients, both ongoing and project-based. Most growth this year was in B2B marketing, namely information technology, technology, agribusiness and financial services.

Which practice areas showed the least growth? Please elucidate.
Our consumer products practice was down slightly due to the postponement and/or cancellation of planned assignments from the brands of one of our largest clients, General Mills. Our crisis/critical issues business (which is not actively marketed but has grown exponentially year-to-year since we established it five years ago) also was off slightly.

What was your 2007 US revenue? (Figure should match the figure entered into the separate Rankings Form, if submitting.)
$14.74 million

What was the % change over 2006 US revenue
8.2 %increase

What was your US profit margin in 2007?
Undisclosed

Did you experience top-line or bottom-line growth in the past year, or both? Please elucidate.
Top line grew faster than bottom line, but that was planned due to additional expenses we incurred as we doubled our space in New York, increased our Minneapolis HQ space by 20 percent, and executed a new marketing campaign for the firm.

How much of your growth was organic, and how much was due to new business won?
We acquired $2.9 million in new business in 2007, or 20 % of revenue, of which $1.9 million was organic and $1 million was business from new clients.

How did your performance, in terms of revenue and growth, meet expectations you had for the year?
We had our best year ever, top and bottom line, in 2006. In 2007, revenue grew slightly less than our projections due to the cancellation or postponement of client projects during the latter half of the year.

Please briefly outline any initiatives undertaken in 2007 that add to your agency's story, such as staff development/training, fundraising/charitable initiatives, community programs, business partnerships, etc.
We initiated several new programs in 2006 with the understanding that 2007 would be spent “digesting” them, which happened according to plan.

We did add one component to our award-winning “Padilla Gives” program: Above and beyond a 5+ % pre-tax contribution of goods and services to our communities (Minneapolis and New York) and pro bono programs exceeding $1 million in value, Padilla's Millennials launched a super-charged employee volunteer program that organizes quarterly hands-on events as diverse as clothing drives, American Heart Association. Walks and Habitat for Humanity builds. Because we ask so much of our employee owners throughout the week and encourage them to follow their personal give-back passions during their (limited) personal time, we always hesitated to organize weekend events. But our youngest members have proven – once again – the unlimited capacity to give when people (1) are committed to one another and (2) are committed to the cause. (In that order.)

Racepoint Group, Inc.

Structure

Name of parent division/company (enter both where applicable)
W2 Group, Inc.

Name of subsidiary companies
None

Has your ownership status changed in the past year? If yes, please explain
No

Name of global CEO and US CEO (or most senior equivalent)
CEO is Marijean Lauzier. We don't have separate CEOs for US and Global.

Name of person, if any, the most senior person named above reports to
Larry Weber, Chairman

What is your current headcount?
125

How has your headcount changed since FY 2006?
Increased by 25%

What was the percentage of staff turnover in 2007?
24%

Did you make any senior hires in 2007 (VP and higher)? Please state name, title (and unique responsibilities, if applicable), and previous company
Donna Gibbs, Executive Vice President
Maria Scurry, Senior Vice President
James Harder, Vice President

What senior staff have departed the firm? Please state name and previous title
Ellen Fletcher, Senior Vice President
Deborah Curley, Senior Vice President

Please list any other senior management changes, including restructures and significant, senior-level promotions
None

Have you made any acquisitions in the past year, or merged with another agency?
No

How many wholly owned offices do you have globally? Please list with agency names and cities under the following headings. Add majority-owned offices in parentheses.
North America:

  • Racepoint Group – global headquarters in Waltham, Massachusetts
  • Racepoint Group – San Francisco

Latin America:
None
Europe:

  • Racepoint Group Europe – European HQ based in London

Africa:
None
Middle East:
None
Asia Pacific:
None
How many partly owned offices or affiliates do you operate globally? Please list agency names and cities under the following headings.
North America:
None

Latin America:

  • Argentina – Nueva Communicacion
  • Uruguay – Nueva Communicacion
  • Brazil – Gaspar & Associados
  • Europe
  • Germany – Lucy Turpin
  • France – Point Virgule
  • The Netherlands – Van Hulzen
  • Scandinavia – Time PR
  • Italy – TT&A
  • Spain and Portugal – Funcorp
  • Eastern Europe – Primum PR
  • Russia – Terra Nova

Africa - None

Middle East - None

Asia Pacific

  • Japan – Cosmo PR
  • China - Shanghai, Beijing, Hong Kong – PPR
  • Australia – PPR
  • Singapore – PPR
  • Korea – KPR

What offices, US and globally, opened in 2007 or early 2008? (State when)
None

What offices, US and globally, closed in 2007 or early 2008? (State when)
None

Which regions, US and globally, are growing, and why?
We have wholly owned offices in San Francisco, Waltham and London – all are growing.

Which regions, US and globally, are shrinking, and why?
None are shrinking.

Practice Areas

How many practice areas do you have? Please list.
Social Commerce, Mobile, World 2.0 (Social entrepreneurship and CSR),Technology, Health and Life Sciences

 

Which ones are new?
World 2.0 was launched in early 2008.

 

Of those, which ones are part of the core strategy of the agency?
All.

 

Which practice areas have been phased out in the past year?
None

 

What practice areas showed the most growth? Please elucidate.
All are growing.

 

Which practice areas showed the least growth? Please elucidate.
All are growing.

 

What is the distribution of accounts across practice areas?
There is overlap between practices so tough to answer. About 60% of the business in technology and 40% in health and life sciences.

Accounts

What key account wins did you have in 2007? If based outside the US, or are global, please state regions.

  • eHarmony – US
  • bluepulse – US
  • BlogHer - US
  • Sonus Networks – US
  • Rackspace – US
  • ConfirMIS – US
  • Kingfisher – US
  • Ikonisys - US
  • NeuroLogica - US
  • Sony – UK
  • Consumer Electronics Association - UK

Of your 2007 wins, how many were across three or more countries?
None

What key accounts did you lose in 2007? If based outside the US, or are global, please state regions.
Lost a few small emerging accounts which ran out of budget. All were US only.

Did you expand any existing accounts into new domestic or international markets or sectors? Please elucidate.
Yes.

 

What proportion of your clients are on a retainer?
All.

 

Has this changed over the past year?
No

 

 

Performance

What was your 2007 global
(including US) revenue? (Figure should match the figure entered into the separate Rankings Form, if submitting.)
As a privately held company, Racepoint Group does not disclose financial information.

 

What was the % change over 2006 global revenue

As a privately held company, Racepoint Group does not disclose financial information.

What was your global profit margin in 2007?

As a privately held company, Racepoint Group does not disclose financial information.

If you are unable to supply exact revenue, please indicate which range your global revenue falls into:

· <$50 million -

· $50 million - <$100 million

· $100 million - <$200 million

· $200 million - <$300 million

· $300 million - <$400 million

· $400 million +

What was your 2007 US revenue? (Figure should match the figure entered into the separate Rankings Form, if submitting.)
As a privately held company, Racepoint Group does not disclose financial information.

What was the % change over 2006 US revenue
As a privately held company, Racepoint Group does not disclose financial information.

What was your US profit margin in 2007?
As a privately held company, Racepoint Group does not disclose financial information.

If you are unable to supply exact revenue, please indicate which range your US revenue falls into:

· <$50 million

· $50 million - <$100 million

· $100 million - <$200 million

· $200 million - <$300 million

· $300 million - <$400 million

· $400 million +

Did you experience top-line or bottom-line growth in the past year, or both? Please elucidate.
Both

 

How much of your growth was organic, and how much was due to new business won?
25% organic; 75% due to new business

 

How did your performance, in terms of revenue and growth, meet expectations you had for the year? Please answer this even if you have not submitted revenue figures, including any information that characterizes your 2007 performance.
Met expectations.

 

Please briefly outline any initiatives undertaken in 2007 that add to your agency's story, such as staff development/training, fundraising/charitable initiatives, community programs, business partnerships, etc.
One Laptop per Child – On a pro bono basis, Racepoint provides PR support to this non-profit organization focused on children's education in developing countries. We are a PRWeek finalist for Non-Profit Campaign of the Year.

L&D/Staff Development

  • Added a formal mentoring program
  • Added Global Exchange program
  • Added robust curriculum in digital media relations (social media)
  • Added writing workshop to upgrade writing skills
  • Substantially enhanced employee benefits including 100% health and dental coverage; increased vacation time; increased wellness stipend; flexible work schedules

Stanton Communications, Inc.

Structure

Name of parent division/company (enter both where applicable)
N/A

Name of subsidiary companies
N/A

Has your ownership status changed in the past year? If yes, please explain
No

Name of global CEO and US CEO (or most senior equivalent)
Peter V. Stanton, President & CEO

What is your current headcount?
36

How has your headcount changed since FY 2006?
Down by 1 position

What was the percentage of staff turnover in 2007?
15%

Did you make any senior hires in 2007 (VP and higher)? Please state name, title (and unique responsibilities, if applicable), and previous company

Rick C. Leonard, Managing Director, Stanton Communications/New York
Previous Company: David X. Manners Company

What senior staff have departed the firm? Please state name and previous title
Deborah Radman, Managing Director, Stanton Communications/New York

Please list any other senior management changes, including restructures and significant, senior-level promotions
Promotion to Vice President:

Meghan Weber – Stanton Communications/New York

Angelica Colantuoni – Stanton Communications/Washington, D.C.

Jessica Trzyna – Stanton Communications/Baltimore, MD

Have you made any acquisitions in the past year, or merged with another agency?
No

How many wholly owned offices do you have globally? Please list with agency names and cities under the following headings. Add majority-owned offices in parentheses.
North America: 3

Which regions, US and globally, are growing, and why?
Growth in 2007 was flat in New York largely due to business turnover. Growth in Baltimore and Washington derived from significant public affairs account activity in Washington and growth from existing business in Baltimore.

Practice Areas

How many practice areas do you have? Please list.
We specialize in corporate counsel, public affairs and marketing communications but do not operate according to distinct practice groups.

Accounts

What key account wins did you have in 2007? If based outside the US, or are global, please state regions.
National Association of Social Workers; Fourth & Goal; Manufacturers Alliance of Maryland; NATSO Foundation; Formaldehyde Council

Of your 2007 wins, how many were across three or more countries?
All US domestic

What key accounts did you lose in 2007? If based outside the US, or are global, please state regions.
Party City; K Hovnanian Homes – New York Office

Did you expand any existing accounts into new domestic or international markets or sectors? Please elucidate.

What proportion of your clients are on a retainer?
0%

Performance

What was your 2007 global (including US) revenue? (Figure should match the figure entered into the separate Rankings Form, if submitting.)
$7,086,796

What was the % change over 2006global revenue
2% decline

What was your global profit margin in 2007?
18%

What was your 2007 US revenue? (Figure should match the figure entered into the separate Rankings Form, if submitting.)
As Above

What was the % change over 2007 US revenue
AS Above

What was your US profit margin in 2007?
As Above

Did you experience top-line or bottom-line growth in the past year, or both? Please elucidate.
Bottom line growth as a result of enhanced financial controls that decreased expenses.

 

How much of your growth was organic, and how much was due to new business won?
60% Organic; 40% New Business

 

The Rogers Group

Name of parent division/company (enter both where applicable):
N/A

Name of subsidiary companies:
N/A

Has your ownership status changed in the past year? If yes, please explain:
No

Name of global CEO and US CEO (or most senior equivalent):
Ron Rogers, Chief Executive Officer

Name of person, if any, the most senior person named above reports to:
N/A

What is your current headcount?
52 employees

How has your headcount changed since FY 2006?
Headcount was reduced by 18 people

What was the percentage of staff turnover in 2007?
Excluding positions eliminated due to the departure of Honda, professional staff turnover was 22

Did you make any senior hires in 2007 (VP and higher)? Please state name, title (and unique responsibilities, if applicable), and previous company:
No

What senior staff have departed the firm? Please state name and previous title
None

Please list any other senior management changes, including restructures and significant, senior-level promotions
Tracy Cohen was promoted to vice president and now is a member of the management Committee

Have you made any acquisitions in the past year, or merged with another agency?
No

Practice Areas

How many practice areas do you have? Please list.
Consumer Group; Digital Strategies Group; Latino Strategies Group; Media Strategies Group; Public Affairs and Government Relations; Social Marketing Group

Which ones are new?
Digital Strategies Group

Of those, which ones are part of the core strategy of the agency?
The Digital Strategies Group, Media Strategies Group and Latino Strategies Group are three practice areas that are central to agency's strategy. Our Media Strategies Group works seamlessly with our Digital Strategies Group to ensure message integrity and maximum impact across traditional and new media platforms. The multicultural specialists in our Latino Strategies Group provide cultural insights for all clients.

Which practice areas have been phased out in the past year?
None

 

What practice areas showed the most growth? Please elucidate.
Our Digital Strategies Group showed strong growth in 2007. Last year marked the continued evolution of how people communicate and connect with one another. Social media, social networks, search engine optimization, user-generated content, the blogosphere, Web 2.0, widgets and micro persuasion attracted a lot of attention. For years, The Rogers Group has been developing strategic communication programs that effectively utilize emerging digital communications and new media. These programs have allowed us to refine our expertise and generate real results for our clients. In 2008, we formalized this practice area into the Digital Strategies Group to provide guidance on the most effective ways to utilize emerging digital communication channels, and just as importantly, when to forego certain digital communications when they don't make sense. Both present and prospective clients have embraced this new practice area as a means to maximize online communications opportunities and move their business forward.

Which practice areas showed the least growth? Please elucidate.
Our Social Marketing practice area has remained relatively flat, with moderate expansion of our work for government agencies. Our priority has been to focus on growing our private sector client base.

 

What is the distribution of accounts across practice areas?

  • Business-to-Business Marketing 3%
  • Community Relations 5%
  • Consumer Marketing 33%
  • Corporate Communications 13%
  • Public Affairs 19%
  • Social Education 27%

 

Accounts

What key account wins did you have in 2007? If based outside the US, or are global, please state regions.
California Volunteers, Los Angeles Unified School District, Move.com, Public Storage and Raytheon.

Of your 2007 wins, how many were across three or more countries?
N/A

What key accounts did you lose in 2007?
American Honda Motor Co., Inc. and WellPoint

Did you expand any existing accounts into new domestic or international markets or sectors? Please elucidate.
No

 

What proportion of your clients are on a retainer?
21%

 

Has this changed over the past year?
The number of clients on retainers has increased over the past year.

Performance

What was your 2007 US revenue? (Figure should match the figure entered into the separate Rankings Form, if submitting.)
$8.9 million

What was the % change over 2006 US revenue
Decrease of 13%

What was your US profit margin in 2007?
Will not disclose

Did you experience top-line or bottom-line growth in the past year, or both? Please elucidate.
Our longtime client American Honda Motor Co., Inc., previously our largest private sector account, made a decision to transition to in-house public relations. The loss of revenue from Honda contributed to a 13% decline in revenue compared to 2006.

 

How much of your growth was organic, and how much was due to new business won?
Most new revenue in 2007 can be attributed to new business. During 2007, The Rogers Group added $2.2 million in new business.

 

How did your performance, in terms of revenue and growth, meet expectations you had for the year? Please answer this even if you have not submitted revenue figures, including any information that characterizes your 2007 performance.
2007 was a challenging year with the departure of Honda which, at the time, was the agency's largest private sector client. Yet 2007 was an excellent year for The Rogers Group in terms of new business as we added several key clients that represented $2.2 million in fee income. If not for the change with Honda, 2007 would have been a banner year for The Rogers Group. We were very pleased that new business revenue helped to offset much of losses from Honda.

 

Please briefly outline any initiatives undertaken in 2007 that add to your agency's story, such as staff development/training, fundraising/charitable initiatives, community programs, business partnerships, etc.
The single most important initiative for The Rogers Group in 2007 was the formation of the Digital Strategies Group. Many organizations have been struggling with how to deal with emerging digital communication channels, both for proactive marketing and crisis communications. Present clients certainly have embraced this new practice area, contributing to organic growth of existing accounts such as the California Department of Health Services Tobacco Control Section. In addition, digital strategies were central to key new business wins including the Los Angeles Unified School District.

Topaz Partners

Structure

Name of parent division/company (enter both where applicable)
n/a

Name of subsidiary companies
n/a

Has your ownership status changed in the past year? If yes, please explain
No

Name of global CEO and US CEO (or most senior equivalent)
Tony Sapienza & Paula Slotkin – Co-founders and Principal Partners

Name of person, if any, the most senior person named above reports to
n/a

What is your current headcount?
27

How has your headcount changed since FY 2006?
We eliminated some contract/part-time positions and added several full-time/senior positions.

What was the percentage of staff turnover in 2007?
Decreased by 9% (increased number of full-time/senior staff and reduced number of contract/part-time staff)

Did you make any senior hires in 2007 (VP and higher)? Please state name, title (and unique responsibilities, if applicable), and previous company
Glen Zimmerman, senior counsel/account leader – previous company: Bock Communications
Paul Hughes, senior counsel/account leader – previous company: Catalyst
Wendie Larkin, senior counsel/account leader – Network World

What senior staff have departed the firm? Please state name and previous title
Peter Gorman, senior counsel

Please list any other senior management changes, including restructures and significant, senior-level promotions
We've established practice leader positions

Have you made any acquisitions in the past year, or merged with another agency?
No

Practice Areas

How many practice areas do you have? Please list.
Marketing Technology

Mobile/ Telecommunications

Data Application & Network Management

BMOC (Buzz Media & Online Communications)

IT Security

Which ones are new?
Marketing Technology

Of those, which ones are part of the core strategy of the agency?
All

Which practice areas have been phased out in the past year?
None

What practice areas showed the most growth? Please elucidate.
Marketing tech

BMOC

Which practice areas showed the least growth? Please elucidate.
IT Security

What is the distribution of accounts across practice areas?

  • Marketing Technology – 30%
  • Mobile/ Telecommunications – 20%
  • Data Application & Network Management – 20%
  • BMOC (Buzz Media & Online Communications) – 15%
  • IT Security – 10%
  • Other – 5%

Accounts

What key account wins did you have in 2007? If based outside the US, or are global, please state regions.

  • Brijit (online media resource)
  • Campaigner (email marketing)
  • Orchestria (compliance and data loss prevention)
  • Prospero Technologies (social media tools)
  • Vault Street (consumer financial services)
  • Novarra – (mobile web)

Of your 2007 wins, how many were across three or more countries?
None

What key accounts did you lose in 2007? If based outside the US, or are global, please state regions.
Constant Contact (replaced by Campaigner) as several of other clients that suspended or halted agency PR activities due to financial considerations.

Did you expand any existing accounts into new domestic or international markets or sectors? Please elucidate.
For the Scuderi Group, we expanded our PR activities to include a comprehensive social media program (i.e. e-newsletter, blog, podcasts, viral video).

For BitDefender, we expanded our PR program to include global coordination.

For Prospectiv, we expand our PR program to include activities around their offering for online publishers.

What proportion of your clients are on a retainer?
95%

Has this changed over the past year?
No

Performance

What was your 2007 global (including US) revenue?
None submitted

What was the % change over 2006 global revenue?
n/a

What was your global profit margin in 2007?

If you are unable to supply exact revenue, please indicate which range your global revenue falls into:

· <$50 million

· $50 million - <$100 million

· $100 million - <$200 million

· $200 million - <$300 million

· $300 million - <$400 million

· $400 million +

What was your 2007 US revenue?
Not submitted

What was the % change over 2006 US revenue
n/a

What was your US profit margin in 2007?
n/a

If you are unable to supply exact revenue, please indicate which range your US revenue falls into:

· <$50 million

· $50 million - <$100 million

· $100 million - <$200 million

· $200 million - <$300 million

· $300 million - <$400 million

· $400 million +

Did you experience top-line or bottom-line growth in the past year, or both? Please elucidate.
We have experienced both top-line and bottom-line growth for the fifth consecutive year.

How much of your growth was organic, and how much was due to new business won?
New business: 80%

Organic: 20%

How did your performance, in terms of revenue and growth, meet expectations you had for the year?
Growth came in strategic segments of the economy, most notably wireless, marketing technology, and social media.

Please briefly outline any initiatives undertaken in 2007 that add to your agency's story, such as staff development/training, fundraising/charitable initiatives, community programs, business partnerships, etc.

Topaz's most significant initiative in 2007 has been the formation of practice areas and key market segments, which has helped to strengthen our position in personal and business technology PR. These practices including Marketing Technology, Wireless/Telecom, IT Security and Data Application & Network Management. This effort enabled us to bring creativity and process to the development and execution of programs that better serve our clients. These practice areas, which focus our resources, contacts, and efforts in specific market segments, build on our established competencies in strategic messaging, opportunistic media relations, corporate communications and international PR.

In addition to launching our technology practice areas, Topaz has also devoted resources to continued development of social media, messaging, and opportunistic media relations initiatives.

We've also seen continued evolution and adoption of social media. In 2007 a greater number of our clients embraced the idea and are putting social media tools to use— and approaching us to help them do so – whereas in previous years many were hesitant. In 2008 we expect this trend to continue.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.