How will readers react to changing Journal front page?

The Project for Excellence in Journalism last week detailed a shift in the Wall Street Journal's front-page coverage in its first three months under...

The Project for Excellence in Journalism last week detailed a shift in the Wall Street Journal's front-page coverage in its first three months under the News Corp. regime.

While the organization looked at the Journal’s page one from a journalistic standpoint, columnist David Carr writes in today’s New York Times that the changing priorities – coupled with last week’s resignation of managing editor Marcus Brauchli – could have unintentional consequences on the business side as well.

Says Lauren Rich Fine, Kent State University professor, in the piece: “It is an odd and risky change from a reader and advertising standpoint… they have a rich, targeted demographic, and what are they trading it for?”

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