Vonage names Access Communications AOR

NEW YORK: Vonage selected Access Communications as AOR after a two-round RFP process.The firm is responsible for corporate communications, reputation management, product PR, and internal communications.

NEW YORK: Vonage selected Access Communications as AOR after a two-round RFP process.
The firm is responsible for corporate communications, reputation management, product PR, and internal communications.

The firm, hired on April 21, began working with Vonage immediately, assisting it on an April 25 letter-of-intent announcement to raise $215 million in private-debt financing, said Brian Regan, SVP and GM of Access' New York office.

Vonage does not have any immediate campaigns scheduled, but plans to use social media components, such as blogs, in future initiatives, according to Karen Cleeve, Vonage's VP of corporate communications.

The company faced a number of patent-related lawsuits last year. It continued to post losses while it had to settle separate multimillion-dollar patent lawsuits filed by Verizon and Sprint Nextel last year. A suit filed by Web Telephony against Vonage is scheduled for 2009, according to The New York Times.

"[Vonage] has gone through a lot of changes in the past year," Cleeve added. "We have some challenging issues behind us. We've been moving from startup mode to established-player mode, so we're taking communications to the next level."

Vonage's corporate communications team narrowed its search to three undisclosed finalists in late February. Account budget is undisclosed. The deal with Access, which has not previously worked with Vonage, is open-ended, according to Cleeve, who added that Access is Vonage's only PR agency.

Access is determining the number of executives who will work on the account, Regan said.

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