Mario Cantone, best known for his flamboyant Sex and the City role, hosted the event, which included celebrity presenters Lindsay Price (Lipstick Jungle), Katrina Bowden (30 Rock), Caridee English (America's Next Top Model winner), Matt Walton (Burn After Reading), and supermodels Kylie Bax and Marcus Schenkenberg.
The event was very media-friendly, with photo opportunities and a program made to keep track of the winners, and winners often thanked their PR and marketing teams. The event kicked off with a video showing media coverage of last year's presentation, and - did you know? - there are more than 32,000 beauty blogs out there! More tidbits: 7 out of 10 men admit to using skincare and beauty products meant for females? Stay out of my gift bag, boys.