Executives salute pampering at beauty awards

It was only fitting that my second luncheon in two days, the 14th Annual CEW (Cosmetic Executive Women) Beauty Awards, would celebrate beauty in the...

It was only fitting that my second luncheon in two days, the 14th Annual CEW (Cosmetic Executive Women) Beauty Awards, would celebrate beauty in the gorgeous Waldorf-Astoria Grand Ballroom. Hundreds of beauty editors, executives, and others involved in the beauty industry were on hand to celebrate innovative products and companies. Kaplow handled PR for the event.

Mario Cantone, best known for his flamboyant Sex and the City role, hosted the event, which included celebrity presenters Lindsay Price (Lipstick Jungle), Katrina Bowden (30 Rock), Caridee English (America's Next Top Model winner), Matt Walton (Burn After Reading), and supermodels Kylie Bax and Marcus Schenkenberg.

The event was very media-friendly, with photo opportunities and a program made to keep track of the winners, and winners often thanked their PR and marketing teams. The event kicked off with a video showing media coverage of last year's presentation, and - did you know? - there are more than 32,000 beauty blogs out there! More tidbits: 7 out of 10 men admit to using skincare and beauty products meant for females? Stay out of my gift bag, boys.

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