Warnaco Group hires Kaplow

NEW YORK: The Warnaco Group hired Kaplow as AOR for its Warner's and Olga brands, effective May 1. Kaplow, which was chosen after a multiple-round RFP, will work with both intimate apparel companies to extend communications with consumers and with the media, and will oversee PR for the launch of new products in the wire and wire-free markets.

NEW YORK: The Warnaco Group hired Kaplow as AOR for its Warner's and Olga brands, effective May 1. Kaplow, which was chosen after a multiple-round RFP, will work with both intimate apparel companies to extend communications with consumers and with the media, and will oversee PR for the launch of new products in the wire and wire-free markets.

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