Fujitsu Computer Products hires Schwartz

SAN FRANCISCO: Fujitsu Computer Products of America tapped Schwartz Communications to create a PR strategy that fosters visibility and sales, the Waltham, Mass.-based agency said May 6. Fijitsu declined to disclose whether there was a competitive bid. Schwartz's San Francisco office will develop media and social media programs and analyst relations for five product divisions. Eastwick Communications remains the AOR for parent company Fijitsu Computers Systems, based in Sunnyvale, CA.

SAN FRANCISCO: Fujitsu Computer Products of America tapped Schwartz Communications to create a PR strategy that fosters visibility and sales, the Waltham, Mass.-based agency said May 6. Fijitsu declined to disclose whether there was a competitive bid. Schwartz's San Francisco office will develop media and social media programs and analyst relations for five product divisions. Eastwick Communications remains the AOR for parent company Fijitsu Computers Systems, based in Sunnyvale, CA.

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