AP launches Mobile News Network

NEW YORK: The Associated Press launched on May 5 the Mobile News Network, a multimedia news portal targeted at wireless users, and it hired Linden Alschuler & Kaplan to assist with media outreach. LAK was hired on a project basis, according to Toby Hartwell, AP marketing director. The Web application is optimized for use on iPhones. More than 100 publishers are participating in the network, covering 16 of the top 20 media markets.

NEW YORK: The Associated Press launched on May 5 the Mobile News Network, a multimedia news portal targeted at wireless users, and it hired Linden Alschuler & Kaplan to assist with media outreach. LAK was hired on a project basis, according to Toby Hartwell, AP marketing director. The Web application is optimized for use on iPhones. More than 100 publishers are participating in the network, covering 16 of the top 20 media markets.

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