Yum Brands' Kentucky Derby sponsorship affected by tragedy

Event sponsorships have their unintended costs, according to the New York Times. Stephanie Clifford reports on how Yum Brands CEO David C. Novak issued prepared remarks about the splendor of the Kentucky Derby, without knowing that NBC had just announced that injured horse Eight Bells had been euthanized.

Event sponsorships have their unintended costs, according to the New York Times. Stephanie Clifford reports on how Yum Brands CEO David C. Novak issued prepared remarks about the splendor of the Kentucky Derby, without knowing that NBC had just announced that injured horse Eight Bells had been euthanized. Yum Brands entered into the sponsorship three years ago because it thought the event could help it attract more individual shareholders. The Times wrote that online commentators expressed anger at Novak's comments, but not many blogs wrote about it.

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