In a recent Corporate Profile on Fiji Water, PRWeek's Kimberly Maul wrote about a number of plans the company recently put in action to spread the message that bottled water can be good for the environment. The efforts include the launch of the Fiji Green campaign, which promotes their carbon negative status. The article discusses how Fiji Water's communications strategy is designed to deliver environmental messages and educate consumers on the ways Fiji Water is different from tap and other brands of bottled water.
In response to similar statements in which organizations say they are participating in environmentally sustainable practices, Food & Water Watch, a nonprofit consumer rights organization, is launching a new feature on their blog called Washed Out. The blog will be used to educate consumers and help them make informed and wise decisions regarding environmentally sustainable products and practices.
“While we appreciate Fiji Water's attempt to mitigate the negative environmental impacts of their water operation, the fact remains that the only truly sustainable water is the kind that requires no fancy packaging or clever marketing gimmicks: that's tap water,” said Wenonah Hauter, executive director of Food & Water Watch in a release.
In October PRWeek reported on outdoor clothing manufacturer Nau's communications efforts, which are focused on environmental sustainability. A recent LA Times blog post discusses how the May 6 episode of the Sundance Channel's show “Big Ideas for a Small Planet,” may prove disappointing for viewers, mainly because Nau, one of the three eco-companies featured on the episode, is now out of business.
PRWeek discussed the controversy surrounding Miley Cyrus' Vanity Fair photo shoot. A Reuters blog mentions that, in a possible attempt to boost her image among fans, Cyrus is now volunteering for a charity organization that helps women who are fighting breast cancer.