Another journalist launches a PR agency blacklist

Another journalist aired her grievances against unsolicited PR pitches last week. Gina Trapani, editor of Lifehacker, published a PR blacklist of domain names from firms that had sent her product pitches.

Another journalist aired her grievances against unsolicited PR pitches last week. Gina Trapani, editor of Lifehacker, published a PR blacklist of domain names from firms that had sent her product pitches. Blogger Matt Haughey also weighed in, complaining about an endless stream of PR spam.

Wired magazine's editor-in-chief, Chris Anderson, shared similar frustrations last year.

The PR community responded with mixed emotions. Some said a blacklist won't make a bit of difference, while others apologized but asked Trapani to reconsider. Another said, "Tell us how to pitch you." Many, though, said there was room for improvement.

Also:


Doug Goodyear, CEO of DCI Group, tapped by Sen. John McCain's campaign to head the Republican National Convention, resigned from the political post on Saturday after Newsweek reported his firm represented the military junta of Myanmar.

Citicorp revived its three decades-old tagline "The Citi Never Sleeps" to promote a new campaign, "Citi Never Sleeps," after a $30-million, two-month advertising campaign centered around "Let's Get it Done" fizzled last year, the New York Times reports.

The Chicago Tribune's profile of Burson-Marsteller's co-founder, Harold Burson, traces America's shifting perception of PR from the time of Sam Adams.

Naked Communications Noah Brier has launched a new Web site that tests people's perceptions of brands by asking them to submit one-word or phrases in response to seeing a logo.

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