Kate's Paperie selects Alison Brod as AOR

NEW YORK: Teddy Bear Holding, a global gifting company, selected Alison Brod PR as AOR for Kate's Paperie, the paper retailer in which it recently invested. The firm will aid in the fall relaunch of the Kate's Paperie brand, support new product launches, strategic partnerships, and corporate initiatives. The Paperie will also revamp its Web site to include editorial content from design industry professionals, revitalize stores, and introduce a new brand identity in October 2008.

NEW YORK: Teddy Bear Holding, a global gifting company, selected Alison Brod PR as AOR for Kate's Paperie, the paper retailer in which it recently invested. The firm will aid in the fall relaunch of the Kate's Paperie brand, support new product launches, strategic partnerships, and corporate initiatives. The Paperie will also revamp its Web site to include editorial content from design industry professionals, revitalize stores, and introduce a new brand identity in October 2008.

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