Montage hires Parasol as AOR

BEVERLY HILLS: Montage Beverly Hills, a luxury hotel set to debut this fall, appointed New York-based Parasol as its AOR, effective May 1. Starting with the hotel's opening, the PR and marketing agency will have an ongoing relationship with Montage Beverly Hills and will represent the company in all national media. Parasol founder and MD, Andrea Schultz, worked with Montage's GM, Ali Kasikci, when Kasikci was the GM for former Parasol client, Peninsula Beverly Hills.

BEVERLY HILLS: Montage Beverly Hills, a luxury hotel set to debut this fall, appointed New York-based Parasol as its AOR, effective May 1. Starting with the hotel's opening, the PR and marketing agency will have an ongoing relationship with Montage Beverly Hills and will represent the company in all national media. Parasol founder and MD, Andrea Schultz, worked with Montage's GM, Ali Kasikci, when Kasikci was the GM for former Parasol client, Peninsula Beverly Hills.

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