Big Steaks adds Vitamin PR

BALTIMORE: Big Steaks restaurant group hired Vitamin to oversee PR for the group's restaurants in the Baltimore area—Babalu Grill, Blue Sea Grill, and Havana Club—and four locally-franchised locations of Ruth's Chris Steak House in Maryland. The first campaign, "A Decade of Sizzle," promotes the 10-year anniversary of Ruth's Chris Steak House Annapolis. Vitamin, which will work with Big Steaks through 2009, will oversee a radio and print media blitz to promote that campaign and will incorporate online media into future PR efforts.

BALTIMORE: Big Steaks restaurant group hired Vitamin to oversee PR for the group's restaurants in the Baltimore area—Babalu Grill, Blue Sea Grill, and Havana Club—and four locally-franchised locations of Ruth's Chris Steak House in Maryland. The first campaign, "A Decade of Sizzle," promotes the 10-year anniversary of Ruth's Chris Steak House Annapolis. Vitamin, which will work with Big Steaks through 2009, will oversee a radio and print media blitz to promote that campaign and will incorporate online media into future PR efforts.

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