Ipsos acquires MMR

NEW YORK: Ipsos North America, a survey-based market research company, acquired Monroe Mendelsohn Research (MMR), a media research organization. The acquisition adds to Ipsos’ new MediaCT specialization practice in North America. MMR will be known as Ipsos Mendelsohn.

NEW YORK: Ipsos North America, a survey-based market research company, acquired Monroe Mendelsohn Research (MMR), a media research organization. The acquisition adds to Ipsos’ new MediaCT specialization practice in North America. MMR will be known as Ipsos Mendelsohn.

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